JIVE:
LET'S JIVE TOGETHER

Brief:

Re-establish Jive as the Western Cape's most-loved soda.

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Insight:

Cape Town is the culinary capital of SA, but these fancy foods aren't what 90% of the locals eat. 

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Idea: 

Let's Jive Together.

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What we did:

The creative solution began with us pairing Jive flavours with our audience's favourite

local foods, as voted by them.

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We went on to create colloquial tasting notes for the pairings by combining two words,

which is a unique style of slang used in the Cape. The tasting notes were then used to create

collateral for the Campaign.

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Next up, we launched Jive Street Eats - a user-generated map of the Kaap's

best takeaways and corner cafes. The audience was then tasked with voting for their

favourite street eats location. 

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3500 votes were collected from the public, which was then used to create the first

ever Jive Street eats awards, naming the Western Cape's best eateries voted

for the other 90% of the cape, who doesn't eat fancy on a daily basis.

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With the help of the Jive social community, local celebs, sign writers and Jive lovers

from all over the Cape, we created a campaign that gave the 'other' side

of the Western Cape, a voice in which to celebrate its unique flavours. 

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The Results: 

• Over 12 000 000 reach (double the Cape's population)

• 2nd most popular cooldrink in the Western Cape

• 3% Market Share less than Coca-cola