HEART AND STROKE FOUNDATION:
LOVE YOUR HEART
Brief:
Create awareness around the importance of heart disease and what symptoms to look out for apart from the known pain in the left arm.
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Insight:
Falling in love feels a lot like a heart attack.
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Idea:
True love or a heart attack?
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Execution:
Three Valentine's day cards - each describing a scenario that sounds like someone is falling in love, but they are actually having a heart attack. Built-to-be-shared Whatsapp voice notes were also recorded to get the ball rolling.
Results:
In just one day, the campaign reached 1 000 000 South Africans, teaching them how to love their hearts and what to look out for.
THE POEM
How feeleth love?
Is’t thy heart skipping a beat like a gift from above?
Is’t a shortness within thy breath?
Or clammy palms and heavy sweats?
Is’t thy aching stomach?
Or the feeling of thy nausea coming?
Is’t a lightness within thy head?
Or going weak in thy legs?
Anon bended ov'r and hunchback'd
You realise, it’s the symptoms of a heart attack
The feelings of true love match the symptoms of a heart attack.
Love yourself this valentine’s day.
Visit heartfoundation.co.za for more info.
THE DESIGNS
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THE PLACEMENT
These were handed out and placed strategically in public, as well as hand-delivered to a few radio stations such as Cape Talk, KFM and 702.
