BEHIND THE WORDS

The name’s Connor. I'm a passionate and professional writer with nearly a decade of experience spanning both agency and corporate in-house environments. Over the years, I’ve grown from a curious student of communication into a seasoned senior writer who still believes there’s always something new to learn.

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My journey began in school, where I discovered a love for language that eventually led me to the Red & Yellow School of Advertising, where I earned my diploma in Copywriting. Since then, I’ve written for some of South Africa’s biggest retail brands, crafted campaigns that move margins, won a few notable awards, and, of course, helped shape creative stories

that resonate with real people.

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Today, I write for enjoyment and employment — to express, connect, and create

meaningful business impact. I believe good writing is powerful. It can shift perceptions, inspire change, and drive action. A single well-chosen word can spark emotion, build trust, or even redefine a brand.

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If you’ve made it this far, maybe my words have done their job. And if not, well, I’m still writing. One word at a time.