WHERE I'VE WRITEN
WORK
2023 - 2016
(Find my CV below in PDF form)
SHOPRITE HEAD OFFICE:
MID-WEIGHT DIGITAL COPYWRITER
3 years 4 months
Sep 2020 - Present
Currently, I work at Shoprite HQ for Shoprite X (Nominated brand of the year in 2023), in "The Studio" team. This is the Shoprite in-house digital agency. We focus on quick turnaround work with tight deadlines and quick turnarounds, which external agencies can't keep up with.
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My roles require proficient communication, both internal and external facing and include working on both the Shoprite & Checkers brands. I'm required to create conceptual, social content, targeted mailers, messaging and new feature rollouts. I also worked on larger campaigns such as Easter and Christmas.
99C ADVERTISING:
MID-WEIGHT
FREELANCE COPYWRITER
10 months
Oct 2019 - July 2020
During this time period, I freelanced at 99c more than once. My roles included below-the-line conceptual work on brands such as Spur and Checkers Liquor Shop, with the occasional digital piece.
DERRICK CAPE TOWN:
DIGITAL COPYWRITER
8 months
Nov 2019 - July 2020
At Derrick, my roles included campaign conceptualization (through-the-line), short and long-form copy pieces for
blogs, website rewrites, and social media content creation
and management.
THREE MAGAZINE ZA:
SOCIAL MEDIA & COMMUNITY MANAGER
4 months
Aug 2019 - Nov 2019
I've been fortunate enough to write and run social for a local online magazine called Three Mag. My general roles include planning content rollouts and creating conceptual content and daily posts. I also managed general upkeep and focused on the growth of the magazine's social media platforms.
DUKE ADVERTISING:
JUNIOR COPYWRITER
1 year
Aug 2018 – Aug 2019
At Duke, I focused on honing my craft and improving my best practice, working on brands such as Pepsi Global, Jive Cool Drinks and Pioneer SA. I also did some finance writing for YPO. During this time, my work won two Loerie Awards (Silver and Bronze) and some local awards.
DALMATIAN ADVERTISING:
(M&C SAATCHI ABEL)
JUNIOR COPYWRITER
1 year, 7 months
Feb 2017 - Aug 2018
This was my first formal agency job, which I started shortly after completing my Diploma. During my employment, I worked on multiple brands such as Twisp SA, The Marriot Group and Boschendal Wines, doing above-the-line & below-the-line work, website rewrites and content pieces.
QUIRK/MIRUM:
JUNIOR COPYWRITER
3 months
Oct 2016 – Dec 2016
Known then as Quirk, this is where I interned just before completing my Diploma in Copywriting. While at Quirk, I was fortunate enough to work on big alcohol brands such as
Hunters and Savanna while getting a good feel of the ad world
and industry.
EDUCATION
2018 - 2014
UNIVERSITY OF THE
FREE STATE
- DIGITAL MARKETING
6 months - online
2018
This was a 6-month online course that I did part-time with TUIT University. During this time, I learnt many marketing and digital marketing skills, including how to complete an environmental analysis, formulate a competitive advantage for a business, and implement market segmentation and target market identification.
RED AND YELLOW
- COPYWRITING STUDENT
2 years
2014 – 2016
I spent two years developing my writing and conceptual skills at The Red and Yellow- school of advertising. This was a great experience and a good stepping stone as I was able to work under industry leaders on genuine brands with other creatives. I finished my diploma course in 2016 with a cheeky Bronze Loerie in packaging design.