CONVERSE:
YOUR STORY

Brief: 

Create an innovative and desirable limited-edition packaging design,

representing the attributes and benefits of a distinct product.

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Insight:

All Star 'wearers' often prefer to wear their kicks as is, without cleaning them

as they believe the dirt on their shoes tells a story.

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Idea:

Converse - Your Story:

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What we did: 

We created a unique, limited-edition piece of packaging that tells a story while representing one. The packaging was made entirely out of 5 pairs of donated Converse All Star sneakers and cardboard.