CHECKERS:
APP CLOSING COMMS

Brief:

Notify consumers of the closure Checkers App while ensuring they are aware that the Sixty60 App is still up and running.

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Insight:

The Sixty60 can do everything the Checkers app could and more.

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Idea:

Use colours/textures/themes that are unfamiliar to consumers, ensuring they note this messaging is different from a normal deals mailer. Use elements that portray that something is closing, e.g. boundary tape.

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