Brief:

Notify consumers visiting the website about our Swipe For Good campaign and convey that they are helping every time they swipe their loyalty cards in-store.

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Insight:

People love to know they're making a difference, especially when it's for free.

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Idea:

Notify consumers that every time they swipe their loyalty card, they are donating to our feeding scheme for free. Build a single-minded campaign that encompasses this messaging as well as imagery from our campaign shoot.

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What we did: 

We went on to create a simple "billboard" styled campaign using well-crafted copy with a simple message and powerful imagery that will translate to consistent customer spend and additional brand loyalty due to the feeding program.