Brief:

Drive discoverability & basket penetration on the Checkers Sixty60 app in the week leading up to Heritage Day. 

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Insight:

South Africans are big on heritage, and many different cultures and people make up South Africa.

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Idea:

Create a visual language that relates to the heritage of South Africa and its people to draw consumers' attention to selected items for sale in different product categories.

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What we did: 

A three-tiered creative build that will roll out across channels:

1. Create a proudly South African mechanic (The Sixty60 heritage Day Bucket Hat) that customers can easily spot & shop on the app.

2. Use supporting Heritage Day elements such as the South African flag and its colour palette to elevate the mechanic. Include additional elements such as the shape of South Africa as the clue reveal mechanic

3. Combine the Heritage Day visuals with the already recognisable3 Sizty60 CI and elements

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