TWISP:
ORANGE BY TWISP

Brief:

Create an innovative and desirable packaging design that speaks directly to the consumers,

conveying the unique flavour and aroma notes of each specific flavour.

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Insight:

'Vapers' and e-cigarette users alike are big on flavour and use a products

flavour descriptor to inform them on which product to purchase. 

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Idea:

Flavours with personality. 

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Execution:

Often, flavour descriptors are vague and boring. Therefore, We decided to bring this new range

to life by giving each individual flavour and voice, and tone of their own, allowing them

to sell themselves in a quirky, fun and descriptive way. 

Each flavour was given a fresh personality of its own, with one aim in mind - to get the flavour profile across to the consumer as best possible, in the shortest amount of words, while being quirky and descriptive of course.

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Fruit Blend: 

I won't lie I'm juicy, with flavourful zesty hints of lime and mouth-watering red berries. 

Caramel Tobacco: 

I'm bold and tasteful with earthy notes of rich caramel tobacco and hints of decadent dark chocolate.

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Cinnamon Bun:

Take my word, I'm sweet and spicy. Freshly baked cinnamon buns topped with sticky caramel and maple syrup.

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Lemon Cream Cookie:

I'm creamy, to say the least. With the irresistible taste of coco-nutty biscuits, rich custard and fresh hints of lemon.

Each piece was coloured to best describe the flavour inside and named with the purpose of being clear, to the point and punchy, with a hint of personality.